He Found The Perfect Blend For Nashville

Discovering Arrington Vineyards: A Nashville Treasure

Nestled in the picturesque Harpeth River valley, Arrington Vineyards has become a beloved destination for both locals and tourists visiting Nashville, TN. Founded in 2007 by Kip Summers and country music star Kix Brooks of Brooks & Dunn, this vineyard has transformed from an old hog farm into a thriving winery, attracting thousands of visitors each week.

A Journey from Music to Vineyards

Kip Summers, who left the music industry in the mid-’90s, found his passion for winemaking while working at Beachaven Vineyards & Winery in Clarksville. After nearly a decade there, he sought to establish his own vineyard closer to Nashville. In 2004, Kix Brooks joined Summers, purchasing an adjacent farm to expand Arrington's reach. Together, they created a space that seamlessly blends the charm of wine country with the vibrant spirit of Nashville.

Growing Popularity and Visitor Trends

Arrington Vineyards has witnessed a significant increase in popularity, particularly from 2013 onward. With Nashville's growth and its reputation as a top tourist destination, the vineyard has become a go-to spot for wine enthusiasts and newcomers alike. On busy weekends, Arrington welcomes 2,000 to 3,000 visitors on Saturdays and about 1,000 on Sundays, with approximately 20% to 30% of guests being tourists.

A Unique Wine Experience Close to Nashville

Arrington Vineyards offers a unique experience for visitors, featuring breathtaking views of the vineyards and regular live music events. The winery was designed to provide an authentic wine country experience without the need for travel. This focus on creating a welcoming atmosphere has led to a dedicated customer base, with 5,000 of its 8,000 wine club members being local residents.

Strategic Marketing and Community Engagement

To tap into Nashville's booming tourism, Arrington Vineyards actively markets its brand. This includes advertisements in regional publications and promotional efforts at the Nashville airport. With the rise of social media, particularly Instagram, Arrington has leveraged online platforms to attract visitors and showcase its offerings.

Commitment to Quality and Sustainability

Arrington Vineyards produces around 300,000 bottles of wine annually, with its most popular variety being the Kinzley Sauvignon Blanc. The vineyard prides itself on maintaining high standards of quality and sustainability. Recently, Arrington expanded its solar power capabilities and joined the Tennessee Sustainable Spirits Council, emphasizing their commitment to eco-friendly practices.

Future Goals and Challenges

As Arrington Vineyards looks to the future, consistency in product quality and customer service remains paramount. With about 30 year-round employees and an additional 50 seasonal staff, maintaining high standards in a competitive labor market presents ongoing challenges. However, Summers and Brooks remain dedicated to delivering exceptional experiences for their guests and ensuring the vineyard's success.

Visit Arrington Vineyards

For those exploring Nashville, Arrington Vineyards offers a perfect escape to the countryside, combining the joy of winemaking with the warmth of Southern hospitality. Whether you're a wine connoisseur or a curious traveler, Arrington Vineyards invites you to discover the beauty and flavors of this remarkable Nashville destination.